A. Public Service Announcement
Definition :
A public service announcement is an advertisement that a
television or radio station airs for a cause or a charity.
The objective of a public service announcement is to educate
and create awareness of significant social issues in an effort to change the
public’s attitudes and behaviors and stimulate positive social change.
Public service
announcements (PSA's) can be utilized in three mediums:
·
Newspaper
(print PSA's);
·
Radio
(audio PSA's); and
·
Television
(video PSA's).
Techniques Used in
PSA’s:
•
Humor.
Humor tends to catch one’s attention, especially for kids and teens, but humor
may trivialize serious issues. Sometimes irony (or in its extreme,
satire) can be very effective in conveying an important message.
•
Shock treatment. Such campaigns provide a realistic look at an issue, but may
turn people off entirely because of their graphic nature. Also, broadcasters
may be reluctant to broadcast PSA’s they feel may be too controversial.
•
Preaching.
This technique involves an individual or group pleading with an audience for
greater awareness of the issue. Note: there’s a fine line between
earnestness and appearing to be patronizing.
•
Using a celebrity. Celebrities do get favorable attention, but sometimes people are so
distracted by the celebrity they forget the message.
Example:
Hey, students! Are you concerned about violence at school? Do
you know of students threatening to hurt or bullying someone? Well, there’s
something you can do about it. Just call 1-866-SPEAK-UP to report a threat. The
call is free and completely anonymous. If you know about a student threatening
violence, don’t take chances, call 1-866-SPEAK-UP. That’s 1-866-SPEAK UP. It
could be the most important call you’ll ever made.
B. Poster
Definition:
A poster is an informative and decorative way to attract the
attention to the information it contains. It is usually displayed in a public
place. It is often decorated with designs or illustrations.
Here are some ways to use posters in a literacy program:
•
To
advertise events or products;
•
To
display information or instructions; and
•
To
each about some kinds of information
You will create a Public Service Announcement poster
that will address the issue in the following way:
·
The topic is simple and clear.
·
The PSA gets attention and is eye catching.
·
It includes a slogan and a visual that is memorable.
·
The PSA is creative and entertaining.
·
It provides accurate information on the topic’s importance.
·
The PSA effectively reaches its target audience.
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